If you are thinking of venturing into the world of SMS marketing, then you need to know what may work and what may not. There are options such as short codes and long codes, and then the shared codes and the dedicated codes. However, for a complete success in brand control and promotion using the mobile marketing campaigns, then you have to harness the power of the common short codes (CSCs) through the dedicated short code texting service from the right service provider.
Generally, there are several advantages that come with the dedicated short code texting as compared to the other SMS marketing campaigns. It offers a full control, particularly when running the regional and coast to coast campaigns that require a higher level of control. With the CSC marketing method, the used code doubles up as part of the brand.
Once it has been taken as part of the brand identity, it easily facility the two-way communication between the organization and its clients. The product marketers can, therefore harness the code as a way of spreading brand information and even ask them to vote for the brand in competitions. In this way, the brand works just like the corporate colors, the logos and other unique identities that the organization uses.
The second benefit can be seen at the point of control. It is you, as the business owner, who determines how you want it used. You can decide to use it as a means of promoting contents, informing the customers and prospective customers about the discount offers, coupons, and informing them about the brand as well as the company as a whole. In the case where the code is shared, the carrier can shut it down in case of disputes and end your campaign prematurely.
In addition to this, there is the benefit of keyword exclusivity as you have the right of the keywords used on the number. In fact, it is not necessary to have your name included as you are the only one with the number. Instead, you choose short keywords that the consumers can remember easily.
In addition to owning keywords, you also own all the data. This means that any information relating to the customer that is exchanged in this number belongs to you and your ownership rights cannot be disputed by anyone. With the shared codes, a third party route the activities in the number and that means that the customer messages may not be available or owned by you.
There is also the advantage that the platform is portable and scalable to all stats as needed. The exclusivity means that it is adaptable for regional focus and then scalable when the campaign needs to move countrywide.
Generally, the platform offers a very secure means of communication which is in line with the mobile communication strategy of most if not all organizations. The organizations such as the government agencies, hospitals, and financial service providers that often share sensitive information find it a very useful platform for communicating with their clients. It reduces the risks of congestion and the risk of non-compliance by offering the direct control on the message quantity and quality.
Generally, there are several advantages that come with the dedicated short code texting as compared to the other SMS marketing campaigns. It offers a full control, particularly when running the regional and coast to coast campaigns that require a higher level of control. With the CSC marketing method, the used code doubles up as part of the brand.
Once it has been taken as part of the brand identity, it easily facility the two-way communication between the organization and its clients. The product marketers can, therefore harness the code as a way of spreading brand information and even ask them to vote for the brand in competitions. In this way, the brand works just like the corporate colors, the logos and other unique identities that the organization uses.
The second benefit can be seen at the point of control. It is you, as the business owner, who determines how you want it used. You can decide to use it as a means of promoting contents, informing the customers and prospective customers about the discount offers, coupons, and informing them about the brand as well as the company as a whole. In the case where the code is shared, the carrier can shut it down in case of disputes and end your campaign prematurely.
In addition to this, there is the benefit of keyword exclusivity as you have the right of the keywords used on the number. In fact, it is not necessary to have your name included as you are the only one with the number. Instead, you choose short keywords that the consumers can remember easily.
In addition to owning keywords, you also own all the data. This means that any information relating to the customer that is exchanged in this number belongs to you and your ownership rights cannot be disputed by anyone. With the shared codes, a third party route the activities in the number and that means that the customer messages may not be available or owned by you.
There is also the advantage that the platform is portable and scalable to all stats as needed. The exclusivity means that it is adaptable for regional focus and then scalable when the campaign needs to move countrywide.
Generally, the platform offers a very secure means of communication which is in line with the mobile communication strategy of most if not all organizations. The organizations such as the government agencies, hospitals, and financial service providers that often share sensitive information find it a very useful platform for communicating with their clients. It reduces the risks of congestion and the risk of non-compliance by offering the direct control on the message quantity and quality.
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